People are always asking us, “Where did you come up with your name?” This is the story of JC Michaelson.

Jill Marshall, April Nelson, and Cassandra Waters Brusie founded JC Michaelson Consulting together in 2016. The company’s name combines elements of everyone who played a role in the firm’s creation. Jill and Cassandra’s names are responsible for the JC, and April’s last name contributed the suffix of “son.”

In honor of April’s late brother Michael, they chose the name Michaelson. Michael was a “pay it forward” type of person. Do the right thing because it’s the right thing to do. It’s that simple. Every day, with every client, we strive to make that philosophy a key component of our business.